#BENIEDESIGNS PRESENT
Our client at Kèk wanted to approach their cake business with simplicity in mind.
They want people to focus on their cakes and focus on what they really sell.
They want to sell cakes.
Straight-forward good cake.
This is how we responded.
Nothing can be more straight forward than this name for a cake business. It is simple, easy to remember, and available to use. Kèk is also a homage to their mother language which conveniently means cake. The name is a collaboration of generated ideas between us and the client themselves.
Aligned with the idea of focusing more on the cake itself, we thought of different concepts on how we should approach the product photoshoot. Then we realized, nothing is simpler than putting these cakes in a good old school afternoon tea style. Classic, where it should be.
Sleek, modern, straight-forward awesomeness. It is versatile as what a logo should be. Easy to be put across different platforms. Print, digital, Cookie box, 3d art? The options are limitless.
Let’s collaborate and see how we can grow your business further with our service.